Communicate Mass Communication

Communicate Mass Communication

Communicate Mass Communication is the act of imparting and transmitting information to a large section of the populace through various mass communication channels. It is generally understood to refer to different forms of mass communication, which are used not only for the dissemination of news, but also for the transmission of information. Mass communication can be categorized into direct and indirect communication. Direct communication includes such methods as television, radio, and newspaper that reaches directly to the audience and indirect communication can be either public or private in nature.


When it comes to mass communication, one icon stands out above all the others; that is Newspapers. Newspapers can be referred to as mass communication icons because of their sheer reach over the populace. Newspapers are widely read by the common man on every level including housewives, students, professionals, senior citizens and so on. It reaches every section of society and therefore, newspapers are considered mass communication icons.


In today’s scenario, people hardly get time to digest and process the daily newspaper or magazine that circulates within their doorstep. This has led to the mushrooming of innumerable news papers, magazines and journals in the market place. All of these publications provide new information on a daily basis and consequently, news stories spread like wildfire. The entertainment value attached with this medium of news and current affairs makes them an absolute necessity for people.


The news portals provide a unique form of entertainment for people. Entertainment value is not confined to the realm of physical activities and games. Entertainment is included in the equation of almost every segment of society. This factor has resulted in the mushrooming of innumerable news portals and publications in the market place, thereby creating a situation where people have more than one medium of accessing entertainment.


The youth especially the college-going students have more access to news and entertainment as compared to the adults. Even though the adults too have access to entertainment, but often the only source of entertainment they get from the media is the evening news. This fact has played a crucial role in creating a mass fascination for news and entertainment. People no longer bother about late night TV shows and stick to the evening news.


Another very important reason why news and entertainment are such an integral part of our lives is that it plays a major role in social communication. The mass medium of communicating has created a way to instantly convey the message to people. This ability to quickly convey a message or information is an essential tool in the hands of the media. News and entertainment can be used to communicate across geographical boundaries and time zones. People no longer need to travel and stay in distant places to know about the latest development in their locality or the world.


Media plays an important role in shaping our society. Through mass communication, information can reach to millions of people within seconds. Mass communication has given us the ability to build a united front against any particular cause. Whether it is political social or entertainment, the mass medium has made possible quick and reliable transfer of information from anywhere in the world.


Media plays an important role in shaping our society whether we like it or not. Our economy depends on how well informed people are. And what better way to keep informed than by watching your favorite news program or movie. And most importantly, through entertainment you get to see movies and shows that you couldn’t get to watch in the cinema.


Mass communication has enabled us to unite and make our differences clearer. Whether it is race religion, colour, or sex, everyone is equal. We are all members of the human race and have the same human rights. That is why discrimination should never happen in any part of our society especially in the workplace.


Entertainment is an integral part of our lives and it is a great way to promote and spread awareness. From the early days of television, to the present, people use different mediums to tell their stories. From news, drama, cartoons, films, music and books, people use all forms of entertainment to pass on the message that they want to share. With the help of the internet, anyone can share news and entertainment online.


Now, you might ask – where can I get updated and get news in my area directly? Well, you can find news of your area over the internet with the help of search engines and social networking sites. You can also go through print and electronic media as well. But if you want real-time updates of local and international news, then the best option is to subscribe to a news channel through cable or satellite TV, to get current information immediately.

Mass Communication Process

Mass Communication Process

Mass Communication is basically communication in which two or more people interact to convey a message. Mass communication also involves any sequence of steps to transmit a communicative message. But the method of mass communication is slightly different from face to face or interpersonal communication method. Researchers have identified four components of mass communication process in communication. These are the audience, the media, the communication channel and the system.


The first component of mass communication processes is the audience. Studies and research on mass communication theories have shown that the size of an audience influences the effectiveness of a communicative message. In order to attain success in the audience, you need to reach out to them. And one of the best means of reaching out to the audience is through the media.


The second component of the mass communication process is the media used to communicate with the audience. The media can be television, radio, newspapers, magazines, book, and the like. The most popular medium of mass communication process is the television. Research has shown that watching a good television program will increase the attention span of people. So it is advisable for the communicator to ensure that he creates attractive programs on which the audience can easily focus their mind. This will enhance the interaction between the communicator and the audience and help in achieving better results.


The third component is related to the media messages that you send out. In the case of mass communication, two-step flow theory is followed. This two-step flow theory says that the messages that are being sent out from one medium to get back to the same person who is the receiver of the message in another medium. It means that even if you send a message through email to a friend who is on the opposite side of the world, the message will reach the person. But this two-step flow theory is not applicable to social media because the content of the messages that are being sent through these mediums is private and can not be viewed by anyone.


There is no magic bullet theory in mass communication. It is better to look at the quality rather than the quantity. The quality of the content that you provide in your mass communication should be high so that you are able to retain the attention of your audience. On the other hand, the quantity of the media messages cannot be ignored because it is very important to ensure that you send out enough messages to your target audience so that they feel interested in your product or service.


When it comes to the magic bullet theory, there is really no secret to create a successful business. However, effective use of social media is one great way to improve your marketing strategy. The latest trends in advertising often show a relationship between the brand or service and the audience. For instance, if you are offering massage services, your target market may include senior executives of large companies.


In addition to the mass media messages that you are sending out, you will also need to create interest in your product or service through articles, blogs, reviews, and testimonials. This two-step flow theory suggests that you will need to reach your audience through the traditional method of marketing such as television, radio, and print ads. However, you may also want to consider including some forms of social media messages such as blogs and reviews. It is essential to get your opinions from real people in order to get the best feedback on your products and services.


A recent study shows that 80 percent of all consumers feel that they are getting ‘the best deal for what they are paying’. This mass communication theory suggests that when you include some form of media into the overall package, it will help to keep your consumers engaged. One reason why consumers turn to social media is that it allows them more control over the information that they are exposed to. One of the biggest issues facing today’s businesses is that of creating customer loyalty. This is because it takes a company far too long to develop customer loyalty through conventional advertising.

Audio visual

Audio visual

Audio visual (AV) technology involves the use of mediums to convey information and images for aesthetic, educational, and communication purposes. Audio visual systems are used in many different areas from industry to education and public and private sector communications. Some of the different forms of audio visual include slide-shows, books, films, computer software, audio visual equipment, computer-generated art and computer-aided design (CAD) software. Audio visual is a generic term encompassing a range of digital information products and services that are produced by means of electronic media. Audio visual technology often includes computer based or computer aided design processes, with the output of such processes being a product or service that interacts with the user.


Audio visual is simply electronic media having both a visual and a sound component, including television shows, slide-shows, books, videos, corporate presentations, live performance, and church services. Audio visual is commonly used in the design, creation, and distribution of music and other audiovisual media. Audio visual presentations can be either live on screen or behind a computer and can incorporate any number of components.


One form of audiovisual presentation is a CD-ROM. Audio visual CDs or DVDs can include video; usually the video is a part of the CD while the audio portion is heard within the CD. Audio visual presentations can also include computer generated art or other computer aided design work.


Audio visual integration (AIV) is another way to use audio visuals to communicate information and ideas. Audio visual integration describes a series of technologies designed to make it easier for various audiences to interact. One form of AIV is unified whole audience management (UGA), a system which combines audio visual presentation on the same system so that the audiences can interact with the same content and information. Another form of AIV is slide sharing. With slide sharing, viewers can easily share slides with each other, much like a presentation.


Video conferencing is an emerging way to use audio visual aids to disseminate information. Audio visual conferencing is a technique used to give people meeting and presentation together in real time. Audio visual conferencing is done using teleconferences, online meetings, conference calls, radio shows, and television. This allows people to exchange information presented via audio, visually, and simultaneously. The participants of the meeting or conference can communicate with each other by seeing the same information presented in different locations.


One type of AVM is converged AVM, which combines both audio and visual systems. In AVM converged system, a computer is used to control video and audio information in a system. Video output is done by a computer and audio output is done by an analog or digital voice processor. Other AVM types are distributed computing systems, real-time collaboration systems, and server-based systems. The purpose of AVM is to gather multimedia information, such as images, audio, text, and movies, together in a single distribution medium, like audio visual system.

Interview tips

Interview tips

Are you excited to go on an Interview? Well, don’t be. This can be a very scary time. Because most people don’t know what to expect when they go in to meet the potential employer, many people end up not knowing what to say when they meet with the prospective employer. In order to give yourself the best chance of getting hired, it’s a good idea to take the following steps:

– Learn specific details about the company being interviewed for. This is perhaps one of the overlooked interview tips when preparing for the interview. Hiring managers are impressed when an applicant knows something specific about the organization’s products and achievements…and more importantly, what makes them different from their competition. So if you really want to stand out during your interviews, it’s important to learn as much about the company as possible.

– Know what the dream job is. One of the interview tips that will help you set yourself apart from the other applicants is to have a “game face”. Think of a certain thing that you’ll like to do on the job, and how you’ll go about getting there. You might be a great salesperson and you love to make calls, but this won’t impress your dream job interviewer. Be honest with yourself about what you want to achieve and talk about it. This demonstrates that you truly care about your career goals.

– Follow up after your Interview. Even if you get the interview, there’s still a chance that you’ll be hired regardless of your interview skills. As an applicant, you want to make sure that your resume and interview answers highlight your strong points. However, the interviewer needs to see enough of you to make sure that you meet their hiring goals. Always follow up right after the interview by sending your resume in, and by making sure that you follow up on any request made to you.

– Follow up on your Interview Tips. In addition to following up, you should also send a thank-you note to the interviewer after the interview or weeks, days, or even months, following your Interview Tips. The interviewer will understand that you took the time to prepare properly for the interview, and that you are serious about your career goals. Showing that you have followed up shows that you are interested in keeping your job.

So if you’re preparing for a job interview, remember that you only have thirty-second seconds to grab the attention of the interviewer. Stand out from the crowd and speak clearly and confidently. Don’t just read what the interviewer has to say; talk about something interesting that applies to the job you’re applying for. Practice your answers until they are perfect, and when you’re sure you’re ready, have someone record your answer so you can practice it later. If you follow these interview tips, you will have a much better interview and get the job you want.

Public Finance

What is public finance? Public finance is a branch of public finance, which studies the impact of government on the economy. It’s the branch of accounting, which examines the state of government revenue expenditure and public expenditure of both the public sector and the private sector of government to reach desirable ends and prevent undesirable outcomes. Basically, public finance seeks to maximize the welfare of the public as a whole.

Public finance is not only concerned with taxes. The allocation of revenue to cover expenses and cover operating costs is also taken into account. The aim is to ensure that the value created from tax payments, including income tax, property tax, payroll tax, sales tax, and vehicle registration tax, reaches the government’s goal of ensuring adequate revenue to meet the costs and obligations of public health and safety, education, infrastructure, defense, housing, and national defense. The allocation of revenue to accomplish these goals is accomplished through taxation.

The primary objective of public finance is to enhance the overall performance of an economy by ensuring that all of its public assets are utilized to generate sufficient revenue to meet the long-term needs of its citizens. In the US, public finance also takes into account the national debt which is typically managed by the Federal Reserve. The central bank then decides how to distribute the interest rates.

The process of managing public finance begins with the determination of budgetary deficits. Deficiencies occur when there is a shortfall in the total amount of expenditure less the total amount of revenue collected from taxes. Deficiencies occur for any reason: a decrease in total employment, an increase in Spending, or a change in spending patterns for goods or services that are offered by the public but that do not contribute to the revenue base. When this happens, the budget is classified as a deficit in the public finance literature.

The approach to public finance is different for the United States than for most other countries, because the country has a currency-based system that is strongly attached to the value of the US dollar. Consequently, other countries that rely on US Dollars do not face the same problems with public finance issues as the United States does. One way to address the issue of public finance is through the use of fiscal policy. Fiscal policy is a way to control the budget by increasing or decreasing the central government share of expenditure. For example, if the Federal Government spends more than it earns then the balance will be drawn from the capital account and put in a reserve fund. This reserve fund is then used to finance the deficit.

Developing nations face similar public finance issues. The problem faced by developing countries is that their revenue base is often very illiquid. In other words, income is not generated quickly enough to allow a significant increase in expenditure. Another constraint facing developing countries is the absence of stable economic growth. Economic growth is important to make the public finance framework work. Economic growth is also a major determinant of a nation’s currency exchange rate and so it is negatively correlated with any change in public finance.

Developed nations can use public finance strategies to reduce their public debt and interest payments through a combination of macroeconomic policies and direct monetary financing. Many developed nations have developed a debt management program to ensure that their public debt and interest burden are managed through a set of programs that include macroeconomic policies, structural changes, enhanced economic growth, and public debt settlement. Some advanced nations have also developed specific debt relief tools such as debt resolution companies that negotiate with creditors to restructure debt in order to eliminate interest and service charges. These tools are crucial to developing nations because they significantly reduce the burden of public debt.

Developed nations also face the problem of public debt as a result of their excessive reliance on external sources of revenue. Excessive reliance on public finance also creates other negative implications for public finance. First, excessive reliance on public finance leads to economic imbalances, which affect public welfare and social infrastructure. Second, public finance creates pressures to increase public spending, which inevitably leads to increases in public debt and interest payments. Lastly, excessive reliance on public finance also increases government regulation, which decreases investment in key economic drivers and consequently, public debt and interest burden.

Introduction to Public Finance

Public finance is simply the study of how the state is spending its money. It’s the study of government spending, taxes and the effect of these on the country as a whole. It’s the study of how public institutions, like colleges or universities, are spending their money. In many ways, public finance is a mirror of how society at large uses its money. Public finance is essentially the study of how the state is spending its money.

There are many theories about why public finance is important. These range from free-market failures to the effects of intellectual property protection laws on economic activity. Another popular theory on public finance is redistribution. This theory says that all money flows from rich to poor, so the distribution of wealth is an economic good. Proponents of redistribution also believe that markets without private property cause market failure, which leads to social welfare problems.

The study of public finance also includes the analysis of fiscal policy. This means analyzing the allocation of public funds. Experts in public finances analyze public finance by using numerous methods including macroeconomics, microeconomics, fiscal policy, budgeting, spending, and monetary theory. Some of these include studying national income accounts, interest rates, public sector institutions, fiscal policy, monetary theory, the consumption function, and the production function.

The method economists use to analyze public finance is often called macroeconomic analysis. It studies the overall health of an economy. Experts in public finance use a variety of techniques to examine how public spending affects the national economy. These include gross domestic product (GDP), consumer price index (CPI), public finance variables, and national income theory. Some of these include the direct effect of an expenditure on aggregate demand, the indirect effect of expenditure on aggregate supply, the growth rate of income, the distribution of income, and entrepreneurship.

Microeconomics is a branch of public finance that studies the effect of taxation and other economic policies on the structure of a country’s economy. Its analysts study the distribution of income, capital gains, taxation, and economic growth. Some of these include consumption, investment, income, and production measures. Other economic concepts studied by microeconomists include business cycles, economic policies, government finance, public finance, and political economy.

Budgeting is an economic concept that has many definitions, but it basically involves the preparation of a financial plan for the future. Experts in public finance will often combine fiscal policy with macroeconomics. If an economy is operating below potential, then fiscal policy may be able to help increase the national income. On the other hand, if the national income is too high, then fiscal policy will not have much impact. For this reason, most national budgeting programs are passed by both houses of Congress.

Public finance is closely related to budgeting because budgeting determines the amount of public finance available to a country. As noted above, most national budgeting programs are passed by both houses of Congress. The other main component of public finance is taxation. In most countries, taxation is based on income or wealth. Wealthy people are able to avoid paying taxes by building private funds, so public finance revolves around taxation. As the poor become poor, public finance becomes increasingly important.

The goal of public finance is to promote long-term economic stability by ensuring that taxes and other fees are collected at levels that are sufficient to pay for the expenditures of government. In addition, this type of economics helps to ensure that the interests of other institutions, such as credit card companies, are protected from erosion due to inflation. This form of economics also aims to protect the welfare of working people, which is especially important during times of economic instability. Finally, public finance helps create an environment where risk management is appropriately applied. By carefully forecasting revenue needs and operating expenditure in a cost-efficient manner, the goal of public finance is to promote the economic welfare of society as a whole.